Music Promotion Basics 101
This post discusses most of the things you should expect from a music promotion agent/agency… Below are some of the basics of any good music promotional company
The main job of the music promoter is to promote, publicize & organize live shows
The music promoter will:
Be in charge of making sure the word gets out about that show. .
Secure a venue for a show
Promote the show via the media and via posters, flyers, niche blogs, magazines, social media, and the mainstream press when things get rolling.
Work with the band and/or agent to make sure all the show night needs are covered (PA system, lighting, etc), & nail down the specifics before the show
Most importantly, PAY THE BAND.
Often, a music promoter will have a set amount that is paid to the band, no matter how many people turn up, or a "door split" agreement... Door splits vary, but often they are 70/30 or 80/20, in favor of the band.
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The music promoter should always have a meeting with you to discuss your kind of music & market
The music promoter and band should decide on the best course of promotional action to best get your sound out there.
The music promoter should help with refining your image and sound to properly market you via mainstream press when things get rolling.
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